Hi Reader

So the first episode of Intelligent Artifice is officially out.

And I couldn’t have asked for a better guest to kick things off.

I sat down with Yves Benchimol, the CEO of WeWard: an app that literally rewards people for walking more.

They’re not an AI company.

They don’t brand themselves as “AI-first.”

But what Yves and his team are doing?

They’re building agents.

They’re automating internal workflows.

They’re using AI like the best intern every team ever had: across support, marketing, HR, product.

And now?

They’ve hired a Chief AI Officer:even though their product has nothing to do with AI.

​

In this episode, we get into:

✅ Why he believes every company (not just tech startups) needs someone to own AI adoption

✅ The “demo day” culture that makes it normal to experiment and learn fast

✅ Why he’s betting on engineering talent over no-code tools

✅ How each team at WeWard is using AI every single day

✅ And what to build first if you’re just getting started

​Check it out here​

Links to all podcast platforms are on that page(along with a full transcript - for those of you who prefer to read than listen).

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Coming up next on the podcast…

✅ A team that 10×’d their creative output just by redesigning their process

✅ A company doing millions in revenue per employee using agents

✅ A company that unlocked growth from image models in 2022-23.

✅ A founder who pivoted from ML to AI: without ever calling it “AI”

…and LOTS more.

If you’re building, iterating, experimenting: or even just curious what’s working behind the scenes: I think you’ll love what’s coming.

Later,

Shamanth

PS: On intelligentartifice.net you’ll also see deconstructions of high-performance advertisers - which I think you’ll find instructive as well.

PPS: Some goodies from our socials

​This ad converted like crazy because of 𝗼𝗻𝗲 𝘄𝗼𝗿𝗱.​

​🎙️ 𝗜’𝗺 𝗲𝘅𝗰𝗶𝘁𝗲𝗱 𝘁𝗼 𝗹𝗮𝘂𝗻𝗰𝗵 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘀𝗲𝗮𝘀𝗼𝗻 𝗼𝗳 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗲….​

​The most powerful ads don’t sell gain. ​

​𝗧𝗵𝗲 𝗵𝗶𝗱𝗱𝗲𝗻 𝗰𝗼𝘀𝘁 𝗼𝗳 “𝗺𝗼𝗿𝗲 𝗱𝗮𝘁𝗮.”​

​should you hire ‘AI roles’ if you arent an “AI-first” company?​

​I analyzed a brand running 50,000+ ads. And the reason they scale has nothing to do with features.​

​𝗧𝗵𝗲 𝘂𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝘁𝗿𝘂𝘁𝗵 𝗮𝗯𝗼𝘂𝘁 “𝗲𝗻𝗼𝘂𝗴𝗵 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀.”​

​“Vibe coding” is awesome. Until it isnt.​