Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
I'm roasting mobile ads live on Thursday
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Hey Reader, Every week I pick apart subscription app ads on LinkedIn. What's working. What's broken. What could be fixed in thirty seconds. Hooks that tap into the lived experience of users(and those that are written by brand managers that have never spoken to a user). I've done this long enough: 50,000+ ads produced, hundreds monthly, $100M+ in spend managed: that the pattern recognition is basically automatic at this point. I've built AI agents to help with parts of the workflow(based on vision models and semantic analyses - among others), which tells you something about how I'm kinda obsessed about this. This Thursday I'm doing it live with the amazingly prolific David Barnard on Sub Club Live, RevenueCat's show. 60 minutes. Real teardowns from real audits. What's actually winning right now and what isn't. Maybe your ads too? This is the kind of feedback most founders pay $5k+ to hear in a private strategy call. Free. Live. Unfiltered. 📅 Thursday April 23, 6pm CEST / 12pm ET / 9am PT Want your ad roasted on camera? Reply to this email with your ad(s) plus any context, or drop it in the YouTube comments during the live. (Or don't. I'm sure testing a different CTA button will work just fine.) See you Thursday. - Shamanth PS: If you'd just like to watch, you can hit 'notify me' on the Youtube Live page to be notified just before the show. |
Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Hi Reader - Last quarter, I cancelled our company’s ChatGPT subscription. I cancelled it because we’re betting that the next 12 months of AI won’t be won by people with better AI tools (or prompts). They’ll be won by the teams that own their entire workflow. By people who know how to plug AI into their actual work: their inbox, their docs, their calendar, eventually their codebase - and not just use off-the-shelf tools for everything. Let me rewind, because the edge keeps moving really fast....
Hi Reader - A lot of people tell me they won’t touch AI creatives with a 10 foot pole. Honestly, fair. I make these things for a living and I still flinch at half the ones I scroll past. You know the look. That cringe-inducing, uncanny weird aesthetic is real. I get it. BUT here’s what everyone misses the second they say they hate AI creatives. Most people think AI creative means you push a button, you walk away, you come back to a folder of forty ads nobody chose, and somewhere a LinkedIn...
Hi Reader - Last week I wrote about the AI creative strategy agent we open-sourced and why it doesn't replace humans. One of the questions we got on the post was: How do you feed back performance? Short answer: same shape as the agent. The longer answer is more interesting, because performance analysis isn't actually one job. It's two completely different jobs at two completely different altitudes, and most teams treat it as one and end up doing neither well. Both altitudes can run...