Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
I'm roasting mobile ads live on Thursday
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Hey Reader, Every week I pick apart subscription app ads on LinkedIn. What's working. What's broken. What could be fixed in thirty seconds. Hooks that tap into the lived experience of users(and those that are written by brand managers that have never spoken to a user). I've done this long enough: 50,000+ ads produced, hundreds monthly, $100M+ in spend managed: that the pattern recognition is basically automatic at this point. I've built AI agents to help with parts of the workflow(based on vision models and semantic analyses - among others), which tells you something about how I'm kinda obsessed about this. This Thursday I'm doing it live with the amazingly prolific David Barnard on Sub Club Live, RevenueCat's show. 60 minutes. Real teardowns from real audits. What's actually winning right now and what isn't. Maybe your ads too? This is the kind of feedback most founders pay $5k+ to hear in a private strategy call. Free. Live. Unfiltered. 📅 Thursday April 23, 6pm CEST / 12pm ET / 9am PT Want your ad roasted on camera? Reply to this email with your ad(s) plus any context, or drop it in the YouTube comments during the live. (Or don't. I'm sure testing a different CTA button will work just fine.) See you Thursday. - Shamanth PS: If you'd just like to watch, you can hit 'notify me' on the Youtube Live page to be notified just before the show. |
Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Hi Reader - While LinkedIn bros the world over have been going 'RIP designers,' I've been having more and more conversations like the below lately. Here is what they were expecting me to say Some clever stack of AI tools wired together with prompts. Maybe a word-salad about 'skills' and 'agents' or 'n8n workflows'. While what we actually do is boring. We use the standard AI models(same as your favorite LinkedIn bro). Then we hand all of it to human designers & strategists. The designers &...
Hi Reader - I was not a programmer. My entire technical background was: ‘hire a developer and hope for the best’. As of a year and a half ago, my big AI move was exporting a CSV from my MMP, uploading it to ChatGPT, and asking it questions about my performance data. I thought I was ahead of the curve. I was very proud of myself. Turns out I was doing pivot tables with a chat interface on top. Something changed though. I started writing code with AI. I now spend 35 to 40 hours a week on my...
Hi Reader, In 1994, McDonald's hired a Harvard professor to help them sell more milkshakes. This man went to Harvard. And ended up in a McDonald's parking lot with a clipboard watching people drink milkshakes. For eighteen hours. I just want to know if he put that on his LinkedIn. He did figure something out though. In the past they'd tried better flavors, thicker consistency, lower price: everything. Nothing moved. So this dude Clayton Christensen just watched. Counted. Asked questions....