Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
The elephant is lying
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Hi Reader After 16 years in performance marketing, I’ve learned something most people don’t want to admit: Nobody actually knows what the algorithm wants. Not Meta. Not the gurus. Not the guy posting “7 hacks to scale your ROAS.” (Not even the guy who is writing this email to you all.) We all have pieces of the truth. Which reminds me of that old parable: A group of blind men each touches one part of an elephant. One says it’s a rope. Another says a tree. Another says a wall. All of them are wrong… because none of them can see the whole.
That’s what trying to “understand” the algorithm looks like. We guess. We theorize. But once you’ve spent real money at scale, you learn fast: The only thing that matters is what the algorithm is
already rewarding.
That’s why we built Brute Force AI the way we did. It doesn’t try to predict the future. It reverse-engineers what’s working right now. We analyze top-performing ads: yours, or from across the Meta Ads Library... and break them down into their working parts:
Then we do two things: ✅ We make tight, strategic changes Fresh hooks. Visual swaps. New openings. Structural tweaks. All grounded in what’s already winning. ✅ And we generate net new concepts... But we do it knowing what’s been tested, what the algorithm rewards, and what “new” actually means inside a Meta ad account. Not invention for invention’s sake. Creation with context. A winning ad is great. But you know what’s better? Knowing how to make ten more like it… and knowing when it’s time to break the mold.
….and being able to do both at will.
If you spend $50k+ a month, and are done guessing… and ready to scale creative profitably - with intent, not noise… Hit reply with “BRUTE.” I’ll show you how we build repeatable performance. Later, Shamanth PS: ICYMI: here are some of our recent deconstructions from our socials. |
Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
hi Reader - Many moons ago, I studied improv theater in New York City. If you arent familiar with it, here’s how it works: You walk onstage with four or five people. The audience gives you one word. And from that, your job is to build a full 10-minute theatrical production. No script. No props. No plan. In one of my first classes, I took the word “cabbage”… “Hey, I’m a talking cabbage at a job interview. “Hi hiring manager, you are a carrot talking to me.” “Oh hey, there is ranch dressing in...
Hi Reader I thought it was the best thing after sliced bread. When I first wrote the code for Brute Force AI, I was fired up. The plan was simple: ✅ Take your top-performing ads. ✅ Take your worst performers. ✅ Use AI to analyze 'em. ✅ Extract exactly what separates the high-performers vs. the rest. 🤑 Profit I thought it was genius. I obsessed over the code to fine-tune it. And then I ran the analysis on actual ads. ...and waited with bated breath to see the results.... And it just… sucked....
Hi {FirstName}, I see the same loop on LinkedIn all the time. One guru yells: “Run more Reels. Get the younger users. Waittt. Go after feeds. Older users.” Another whispers: “Talk to your users. Tap into their psyche. Message is everything.” They both sound smart. But here’s what actually happens: You chase the hot format… and performance tanks. You do deep research… and your ads still crash like a ton of bricks. If I had a dollar for every deeply researched ad that completely bombed in an ad...