Hi Reader -

I went to one of the top engineering schools in India.

Indian Institute of Technology Madras.

and mostly tuned out of tech.

In my heart, I was always the marketing guy. I understood people, not machines.

…went down the same path after I graduated too….

edited the travel section of a national newspaper.

Got into performance marketing.

Managed $100M+ in ad spend.

Was part of 3 exits.

But I still couldn’t write a single line of code.

This was something I felt secretly embarrassed by.

but I kept covering it up with bravado: “oh I’m an amazing marketer tho”

Fast forward to this year: and something shifted.

AI.

It wasn’t some magical overnight thing.

It happened in tiny steps.

I first built a calculator.

Wrote Python scripts.

Then an iOS app.

Then more.

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…and yes: I could do what I NEVER thought I could: code.

This doesn’t just show up in my own personal experiments.

It shows up in the work we do for clients.

...because we've an army of agents doing magic now.

...we fuse our creativity with an engineering approach.

..that allows us to find leverage, efficiency, growth and ROAS.

And we unlock profitable scale for almost every account we touch.

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This isn’t magic. This is due to our in-house agents that we've built.

🧠 Brute Force AI breaks down every prior top ad frame by frame

💬 Takuan turns raw Meta data into plain-English insights

🔍 ReviewMiner scans app reviews for real pain points

🖼 Frida AI generates visual variants fast

It’s the speed and volume that AI unlocks: when you know how to use it right.

...and this is why every engagement we take on is powered by custom code, by our in-house agents customized for performance marketing at scale - and not a mashup of Zaps and GPT prompts that scream 'rookie'.

If you’re spending ~$50k/mo, and want to lean on our AI agents to unlock scale and performance, reply with “BUILD” and I’ll show you how you can put custom-built performance marketing agents to work to grow your ad performance.

Later -

Shamanth

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