Hey Reader -

Many moons ago, I read this book about Miyamoto Musashi. Legendary Japanese swordsman.

In it, two swordsmen travel to challenge an old master named Yagyu Sekishusai.

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This dude was the real deal.

The Shogun's weapons instructor.

But he doesn't accept challenges anymore.

‘cos he's retired now - and aint got time for the young ‘uns.

So instead of fighting, he sends each of them a single cut peony flower.

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One swordsman, a guy named Yoshioka, is insulted.

He wanted a duel. Not a flower. He throws it away.

But Musashi picks it up. He notices something.

The cut on the stem. So clean. So precise.

Only a true master could have made it.

In that moment, Musashi understood: he didn't need to fight Sekishusai.

The flower told him everything. It told him Sekishusai's skill was beyond his own.

It told him that mastery doesn't just show up in battle.

It shows up in everything. In how you cut a flower.

In the smallest, most ordinary actions.

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And it told him something else: if you know what to look for, you don't need a duel to know who you're dealing with.

The small things reveal the truth.

So here's the question:

What's the cut flower in creative-driven growth?

What's the small, seemingly ordinary thing that, if you know what to look for, tells you everything about whether a team actually knows what they're doing?

For me, it's the weekly test.

The way a team runs a single week of creative testing(or not) reveals everything.

The discipline. The attention. The precision.

Or the lack of it.

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If you're sloppy with small tests, you'll be sloppy with big ones.

…or if you decide you’ll seek shortcuts by testing biweekly or monthly, it’ll show.

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The discipline compounds. Or the lack of it does.

This is why a weekly testing cadence is the bedrock of our process.

If you run multiple experiments once a week, there's no way to not learn.

Even if you dont unlock winners every week, you learn something.

…and that moves you forward and helps you evetually win.

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Most marketers blame the algorithm because they don't see instant results.

But the ones who embrace the rhythm & test weekly?

They're the ones who scale profitably.

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And if you're looking to capitalize on Q5, that post-holiday window when CPMs drop and algorithms are hungry, this weekly discipline is exactly what will unlock wins.

Not hope. Not a Hail Mary in January.

A system. A disciplined cut flower.

If you're spending $50k+/month and want a system built on discipline, not just flashes of inspiration...

Reply with "FLOWER" and I'll show you our weekly testing process can unlock your next winning ads, and help you scale profitably through Q4 and Q5.

Later,

Shamanth