Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Builders > bros
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Hi Reader Sometime ago, I told you a new podcast was coming. Well: itโs here. ๐๏ธ Intelligent Artifice: real conversations with marketers, builders, and operators figuring out how to actually work with AI. โ This isnโt โAI thought leadership.โ No futurist fluff. No panel soundbites. No 100-slide decks. No โprompting hacksโ โ Just smart people, building in public. In season 1, we go behind the scenes with operators who are: ๐ง Hiring Chief AI Officers before they โneedโ one ๐จ Redesigning creative teams to 10ร output ๐ธ Using image models to scale content before everyone else caught on ๐ฐ Generating millions in revenue per employee with agentic workflows โ โฆand much much more. Theyโre not all experts. Theyโre figuring it out: just like you and I. โ But theyโre doing things that work. If youโve been trying to adapt your own team, workflow, or career to the AI shift: my hope is that these episodes will show you whatโs possible in this crazy new world. โ โฆselfishly: a big reason I started this show is to be able to learn from people I admired - and I hope youโll learn as much as I did. โ And if youโve ever thought: โAm I the only one figuring this out as I go?โ
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Youโre not. This is the show that proves it. We've already had a couple of episodes where we deconstruct high-performing advertisers. ๐ Our first interview episode is live now. Find Intelligent Artifice wherever you get your podcasts - see iTunes link here - and our website here. โ Later, Shamanth PS - ICYMI -Hereโs the Intelligent Artifice Podcast link -> PPS - Some goodies from our socials: โMost founders I meet say they want โboldโ ads.โ โ |
Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Hey Reader ICYMI: Here is the latest-and-greatest from our socials Why this AI-first companyโs human customer support felt like โAIโ - and AI customer support felt more human. This 7-day loop helped this kidsโ app scale to 100s of creatives a week. Your biggest AI-challenge isnt the tech. Itโs the people. I analyzed 77 ๐ถ๐บ๐ฎ๐ด๐ฒ ๐ฎ๐ฑ๐ for the book-summarizing app ๐๐น๐ถ๐ป๐ธ๐ถ๐๐ to uncover whatโs converting, whatโs educating, and what learning & productivity apps can shamelessly steal. and here is the...
Hey Reader ICYMI: Here is the latest-and-greatest from our socials Everyone talks about using AI to make 500 ads a day. Here is why that is the wrong metric to look at. They killed this feature. AI brought it back to life - and it helped scale to MILLIONS in revenue. This is where one of the biggest advertisers on Meta says no to AI. and here is the latest-and-greatest from the podcast Intelligent Artifice This team started with pre-GPT image models to launch 3 breakout apps: with Rohan...
Hey Reader ICYMI: Here is the latest-and-greatest from our socials ๐ง๐ต๐ฒ๐๐ฒ ๐๐ต๐ถ๐ฟ๐ฑ-๐ฝ๐ฒ๐ฟ๐๐ผ๐ป ๐ฎ๐ฑ๐ ๐ฐ๐ฟ๐๐๐ต ๐ฏ๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐๐ต๐ฒ๐ ๐ฟ๐ฒ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ ๐๐ผ๐บ๐ฒ๐ผ๐ป๐ฒ ๐ผ๐๐ต๐ฒ๐ฟ ๐๐ต๐ฎ๐ป ๐๐ต๐ฒ ๐๐๐ฒ๐ฟ. ๐ง๐ต๐ถ๐ ๐ถ๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ผ๐ ๐ฑ๐ผ๐ปโ๐ ๐๐๐ฒ ๐๐ ๐ณ๐ผ๐ฟ ๐ฎ ๐ต๐ถ๐ด๐ต๐น๐ ๐๐ฐ๐ฎ๐น๐ฒ๐ฑ ๐ฎ๐ฝ๐ฝ. ๐๐๐ฒ๐ฟ๐๐ฏ๐ผ๐ฑ๐ ๐๐ฎ๐๐ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐ถ๐ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด: ๐ฏ๐๐ ๐ป๐ผ๐ฏ๐ผ๐ฑ๐ ๐๐ฒ๐น๐น๐ ๐๐ผ๐ ๐ต๐ผ๐ ๐๐ผ ๐ฑ๐ผ ๐ถ๐. ๐ง๐ต๐ฒ ๐ฏ๐ฒ๐๐ ๐ฎ๐ฑ๐ ๐ฑ๐ผ๐ปโ๐ ๐๐ฒ๐น๐น โ๐ฟ๐ฒ๐๐๐น๐๐ ๐๐ผ๐บ๐ฒ๐ฑ๐ฎ๐.โ ๐ง๐ต๐ฒ๐ ๐๐ฒ๐น๐น ๐ฟ๐ฒ๐๐๐น๐๐ ๐ฟ๐ถ๐ด๐ต๐ ๐ป๐ผ๐. ๐ถโ๏ธ I ran semantic analysis of ๐ด๐ฌ+ ๐๐ถ๐ฑ๐ฒ๐ผ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ๐ for the walking rewards app ๐ช๐ฒ๐ช๐ฎ๐ฟ๐ฑ to uncover whatโs converting, whatโs motivating, and...