Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Everyone zigged. We didn’t.
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ICYMI: Here is the latest-and-greatest from our socials
This framework makes creative iterations that actually teach you something
How to ensure creative iteration doesn’t stop before a breakthrough and from the podcast Intelligent Artifice **************** TikTok ads aren’t built to last. They spike. They crash. They vanish. Most folks accept that as the cost of doing business. So the usual playbook kicks in: ⚡ Crank up production. ⚡ Ride every trend that pops. ⚡ Test 15 new hooks before breakfast. …and while creative volume is important, that alone isnt going to save you. When we started work with Bumble sometime ago, our ads ended up staying live for 267+ days. What drove this? 1. We skipped trends: on purpose. Trends are sugar highs. They spike fast. Then crash faster. By the time you react to one, it’s already old news. So instead of chasing what’s hot… No wonder why we see poor long-term LTVs and downfunnel metrics from these. We focused on what’s true. 2. We built on proven frameworks. We didn’t just slap some footage together and hope for the best. We built every ad on the foundations of timeless direct response principles. You know: the kind that sold juicers, financial newsletters, and weight loss programs for decades. Because formulas that sell… still sell. (PS: these are the frameworks that are coded into our video intelligence agent BruteForce AI). 3. We obsessed over visual cues. Yes, hooks matter. But so does what people see in the first 3 seconds. We crafted every frame to show value before a single word is spoken. TikTok isn’t a reading platform. It’s a feeling one. So we leaned into that. The result? Ads with longevity. The takeaway? You don’t need more volume. You don’t need to chase what’s viral. You need a creative system designed to last. If you’re spending $50k+/mo and want your ads to perform long after the dopamine fades… Reply with “LONG GAME.” I’ll show you exactly how we build TikTok creative that scales: and stays. Later, Shamanth |
Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Hey Reader ICYMI: Here is the latest-and-greatest from our socials Why this AI-first company’s human customer support felt like ‘AI’ - and AI customer support felt more human. This 7-day loop helped this kids’ app scale to 100s of creatives a week. Your biggest AI-challenge isnt the tech. It’s the people. I analyzed 77 𝗶𝗺𝗮𝗴𝗲 𝗮𝗱𝘀 for the book-summarizing app 𝗕𝗹𝗶𝗻𝗸𝗶𝘀𝘁 to uncover what’s converting, what’s educating, and what learning & productivity apps can shamelessly steal. and here is the...
Hey Reader ICYMI: Here is the latest-and-greatest from our socials Everyone talks about using AI to make 500 ads a day. Here is why that is the wrong metric to look at. They killed this feature. AI brought it back to life - and it helped scale to MILLIONS in revenue. This is where one of the biggest advertisers on Meta says no to AI. and here is the latest-and-greatest from the podcast Intelligent Artifice This team started with pre-GPT image models to launch 3 breakout apps: with Rohan...
Hey Reader ICYMI: Here is the latest-and-greatest from our socials 𝗧𝗵𝗲𝘀𝗲 𝘁𝗵𝗶𝗿𝗱-𝗽𝗲𝗿𝘀𝗼𝗻 𝗮𝗱𝘀 𝗰𝗿𝘂𝘀𝗵 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗼𝘁𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝘂𝘀𝗲𝗿. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝘂𝘀𝗲 𝗔𝗜 𝗳𝗼𝗿 𝗮 𝗵𝗶𝗴𝗵𝗹𝘆 𝘀𝗰𝗮𝗹𝗲𝗱 𝗮𝗽𝗽. 𝗘𝘃𝗲𝗿𝘆𝗯𝗼𝗱𝘆 𝘀𝗮𝘆𝘀 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: 𝗯𝘂𝘁 𝗻𝗼𝗯𝗼𝗱𝘆 𝘁𝗲𝗹𝗹𝘀 𝘆𝗼𝘂 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗼 𝗶𝘁. 𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗮𝗱𝘀 𝗱𝗼𝗻’𝘁 𝘀𝗲𝗹𝗹 “𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝘀𝗼𝗺𝗲𝗱𝗮𝘆.” 𝗧𝗵𝗲𝘆 𝘀𝗲𝗹𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄. 🚶♂️ I ran semantic analysis of 𝟴𝟬+ 𝘃𝗶𝗱𝗲𝗼 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 for the walking rewards app 𝗪𝗲𝗪𝗮𝗿𝗱 to uncover what’s converting, what’s motivating, and...