Hi Reader

Every account has one.

The legacy winner.

That ad that’s held the crown for 18 months straight.

Still shows green in the dashboards.

Still delivers ‘OK’ metrics.

Still feels… safe.

Everyone kinda hates it tho.

‘cos sometimes a “winning” ad is what’s holding you back.

…it’s a local maxima - a ceiling that is blocking your growth.

This kids’ app we’d been working with had scaled hard.

Their top ad had crushed for months: and new variants just couldn’t beat it.

Every week, the same outcome:

New ads died early.

The control kept winning.

Costs creep up.

And growth slows down.

Nobody’s fault.

But at some point, it’s time to break the pattern.

So that’s what we did.

We stripped everything back.

Rebuilt the process with our AI-powered strategy.

Using BruteForce AI to dive deep into what makes ads ‘tick’

…and building on these learnings, step by step, ad by ad.

We made small bets.

Every format. Every style.

Every message. And we shipped. Weekly.

Tested these outside of the container of the top ad.

A few weeks in…

Something shifted.

✅ Better clickthroughs

✅ Higher thumbstop rate

✅ Cost per trial started dropping

✅ A new winner emerged - first in our ‘warm up’ campaign.

…and then in our scale campaign. FINALLY.

It finally beat the legacy ad.

Quietly, without drama.

Just the result of dozens of small learnings compounding.

As their founder said in our case study:

We’ve been working with Rocketship HQ for over 3 years, and they’ve consistently helped us level up our growth game.

We had a long-time winning ad that nothing could beat. We did a lot of testing, but performance had plateaued. That’s when RocketShip brought in a new AI-powered creative strategy, one that focused on weekly testing, emotional storytelling, and learnings from high-performing apps.

Within just 2 months, we finally beat our ‘untouchable’ top ad. Not just once, but with multiple new creatives. Our CTR jumped, conversion rates improved, and trial costs dropped. But more importantly, we’ve now got a repeatable system for testing and winning, not just one lucky hit.

We didn’t crack the code on day one.

We just stopped trying to find lightning in a bottle: and started running the playbook that created storm clouds.

If you spend $50k+/mo and have got an old ad still “working” but growth has flatlined…

Let’s talk.

Reply with “RESET” and I’ll walk you through how we help you beat the winner: without blowing everything up.

Later,

Shamanth