Hi [FULL_NAME GOES HERE],

Happy New Year! I've been a bit under the radar the last few weeks - that's been primarily because I've been diving into all things AI - and having my mind blown by how much creativity it enables.

Vanilla GPT is of course the tip of the iceberg.

Custom GPTs and Claude artifacts can astonish you.

BUT what defies my preconceptions of what is possible/impossible is using AI to write code.

As a lifelong technophobe who couldnt write a line of code to save his life, AI has come as a lifesaver - and I've already written thousands of lines of code to automate very many parts of our biz.

And just as important, to dramatically impact many of our engagements. A recent example is the AI-driven creative semantic analysis that we're doing with BruteForce.AI(no public link available as it's still in beta). What it does is:

• 'Watch' every single frame of videos using vision API(from Open AI) and OCRs.
• Synthesize the 'meaning' of the video using AI(via GPT and Claude).
• Combine this meaning with performance metrics.....
• ....to understand what drives performance.
• ....and what ideas we could test next.
• to drive the next ROAS spikes.

We're already seeing some unexpected and surprising wins in our creative strategy engagements with the above approach - and I continue to be astonished by it.

(PS: ...and if you'd like to test-drive BruteForce.AI to unlock creative insights and wins for your own biz, hit reply and tell me a bit more. The best fit businesses for BruteForce.AI tend to test 100+ ads per quarter - and more is better).

The quote I keep thinking about is: "Any sufficiently advanced technology is indistinguishable from magic." - Arthur C Clarke.

On that note of excitement and anticipation for what is coming in 2025, I'll leave you with some of the recent resources on all things growth marketing from our socials - and the quote I ponder often at the start of the new year:

"Let's think the unthinkable, let's do the undoable. Let us prepare to grapple with the ineffable itself, and see if we may not eff it after all.” - Douglas Adams

Now over to this week's resources:

DECONSTRUCTIONS

🤓 Rise Science is making ~$6mm a year. I analyzed 1822 of their display ads
​here is what I learned...

​🪜Ladder(fitness app) is making ~$19mm a year. I ran semantic analyses of 210 of their video ads...​

here is what I learned....

GROWTH MARKETING

🪓 The most amazing LTV may be useless if you don't have this one thing​
Here’s why...

🧨 The hidden pitfall of Advantage+ campaigns that no one talks about.​
Hard-won lessons from multiple $10,000+ per day accounts

💡We recently paused all user acquisition for one of our engagements.​
Here’s what happened...

**

CREATIVE

📚What I learned from a storytelling teacher about tackling overwhelm ​
how to notice what you notice.
​
​🔮 How callbacks can transform your UGC video ads​
The best jokes have punchlines of some sort. How to use these in UGC video ads.
​

ET CETERA

🥇The #1 article I recommend to my team ​
And why you need to read it too...
​
❤️ How I learned to stop complaining and love programming​
'nuff said.
​
🛫 What if it were impossible to fail? (Not a self-help trope)​

Slow is steady, steady is fast.

​

That's all for this week.

Have a great week ahead, y'all!
​
Shamanth
​
PS: If you were forwarded this email, you can sign yourself up over here - or you can send over that link to a friend.