new wave. same playbook.


Hi [FULL_NAME GOES HERE],

In 2013, I started my career in B2C mobile marketing. My first big project?

A Bingo game.

And I remember thinking:

“How many middle-aged people could there really be in America playing bingo on their phones?”

That was my actual thought.

Two weeks in, I saw the monthly budget that I needed to manage for this Bingo game.

$1.75 million

Just me.

No roadmap.

No junior marketers to do grunt work.

And I was not ready.

I couldn’t wrap my head around how one person could be trusted with that kind of budget.

It felt reckless.

I felt unqualified(and I'd had a couple years of marketing experience).

What if I made a small mistake and blew $500k of the company's money?

I mean - surely you'd need 4-5 marketers to handle that kind of budget?

As it turned out in the just-exploding world of mobile marketing, you could stay lean and move fast.

And here’s the crazy part...

We made it work.

We tested 15+ mobile ad channels.

Found signal.

Scaled.

And the company?

Exited for $170 million(look up Bingo Bash, still around today).

All from a game I thought nobody played.

That experience taught me something I’ll never forget:

When the market’s new, everything feels impossible… until it isn’t.

And the people who learn fast, test fast, and move fast?

They win.

Now here we are.

2025.

And it’s happening again.

Except this time, it’s generative AI.

Same feelings.

Same skepticism.

Same upside.

I see founders and marketers today treating DALL·E and ChatGPT like toys.

But they’re not toys.

They’re the tools that let us test 10x more creative, angles, and hooks: without a huge team.

And the performance gains?

They’re just as wild as those early mobile days.

I missed the internet boom.

I caught the mobile wave.

And now: this is the next one.

If you’re spending $50k+/month and you’re still moving slow on AI…

you’re sitting on the sidelines.

Reply with “WAVE” and I’ll show you how we’re helping brands scale creative testing the smart (and weird) way.

Later,

Shamanth


P.S. I know the feeling of not being ready. You don’t need to be. You just need to move.

PPS. Some ideas from our world:

🔥 DALL·E 3 still aint' available via API - boo.

Pet peeve: founders flexing their "freedom lifestyle" while their teams are stuck in digital handcuffs.

💰 Early stage subscription apps: stop wasting money on fancy analytics

🤦‍♂️ That "winning ad" is killing your scaling potential

😅 The curious case of missing conversions for this subscription app


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