Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
High stakes, deconstructing a $35mm/year app's creatives - and more
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Hi [FULL_NAME GOES HERE], Here’s to another great week! I’ve rounded up some strategies and advice on storytelling to keep you moving onward and upward - as always! 💪 I deconstructed JustFit’s ad creatives ($35mm/year) targeting one hyper-specific niche. ** 🔍 This is why your GPT-written P-A-S scripts aren't working. ** 🔦 Why do some stories hook us instantly? 🚀 Stop testing creatives if you fit these criteria. ** That's all for this week. Have a great week ahead, y'all! |
Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Hi [FULL_NAME GOES HERE], I just watched a team light $100,000 on fire. Not literally. But close enough. Soooo I was auditing this account that was spending in the six figures. They had this BEAUTIFUL creative briefing deck. I mean, this thing was a masterpiece: ✅ Hypotheses laid out like a scientific paper ✅ Cutesy little gifs to showcase every concept ✅ Brand values articulated with surgical precision ✅ Shot sequences scripted better than most Netflix shows It was the kind of document that...
Hi [FULL_NAME GOES HERE], Many moons ago, I had this weird morning ritual. For the first 60 minutes of my day, I'd grab a pen and a stack of papers... and I'd literally handwrite famous sales letters. Word. For. Word. Halbert. Schwartz. Ogilvy. The legends. Why the hell would I waste my time doing that? Because I wanted that stuff BURNED into my brain... All those psychological triggers: scarcity, pain, desire, FOMO, urgency... I wanted to not just study these - I wanted to reprogram my...
Hi [FULL_NAME GOES HERE] "There is nothing so useless as doing efficiently that which should not be done at all." - Peter Drucker "I just made 200 ads in 20 seconds!" - LinkedInBro Let me tell you why that second quote makes me want to throw my laptop out the window. I've been watching this bizarre trend unfold where everyone's bragging about how FAST they can churn out ads with AI. Like it's some kind of digital duck-measuring contest. ** Let's be brutally honest here. I've been guilty of...