High stakes, deconstructing a $35mm/year app's creatives

High stakes, deconstructing a $35mm/year app's creatives - and more

Published 3 months ago • 1 min read

Hi [FULL_NAME GOES HERE],

Here’s to another great week! I’ve rounded up some strategies and advice on storytelling to keep you moving onward and upward - as always!

Let’s jump right in!

💪 I deconstructed JustFit’s ad creatives ($35mm/year) targeting one hyper-specific niche.
here’s how I’d improve their creative strategy...

🔍 This is why your GPT-written P-A-S scripts aren't working.
What I’ve learned from centuries-old storytelling principles.

🔦 Why do some stories hook us instantly?
Stakes: here are 3 ways to add them to your UGC scripts.

**

🚀 Stop testing creatives if you fit these criteria.
This is when you shouldn't do creative testing...

That's all for this week.

Have a great week ahead, y'all!

Shamanth

PS: If you were forwarded this email, you can sign yourself up over here - or you can send over that link to a friend.

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