Hi [FULL_NAME GOES HERE]

Let me tell you why that second quote makes me want to throw my laptop out the window.

I've been watching this bizarre trend unfold where everyone's bragging about how FAST they can churn out ads with AI.

Like it's some kind of digital duck-measuring contest.

**

Let's be brutally honest here.

I've been guilty of this myself a few months ago.

When we first got our hands on generative AI tools, I was like a kid with a new toy.

I remember playing with Midjourney, DALL-E and Canva and feeling like a freaking GENIUS.

​

...because I managed to make 50 ad variants in a few minutes.

I literally sent a Slack message to our team right there...

"GUYS! We're going to CRUSH IT with these!"

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And then we tested them.

And while some of these did well. Some ok.

Others, well, were BAD. Like, embarrassingly bad.

The CPAs were abysmal. The hook rates were laughable.

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thinking about it, it made sense that performance wasnt great.

…because I’d been so obsessed with the quantity of ads…

I wasnt really thinking about WHAT we were making.

…or WHY we were making these - to what end.

I had efficiently created a mountain of garbage.

I was doing the wrong thing REALLY efficiently.

That Drucker quote hit me like a ton of bricks.

**

With all the AI hype, here's what nobody is talking about.

The marginal cost of ad production has dropped to ZERO.

Anyone and their uncle can make 200 ads in 20 seconds. FAST.

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That doesn't mean production is EASY now.

It just means that the game has completely changed.

When everyone can produce infinite creative at virtually no cost...

the advantage doesn't go to the person who makes the MOST ads.

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It goes to the person who knows WHICH ads to make.

Let me say that again for the people in the back...

In a world where creative production costs nothing, the unfair advantage goes to those with NUANCED UNDERSTANDING of what ads to make(and why).

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Not the fastest prompt-writer.

Not your neighborhood LinkedIn bro.

Not the person with the most AI credits.

The person who KNOWS what works and why.

…and can use AI to amplify their clear understanding.

This is exactly why our team has been crushing it lately.

​

After our brief-but-brutal experience with creative volumes...

We decided we'd NEVER throw spaghetti at the wall to see what sticks.

...and we'd direct AI with surgical precision based on deep understanding of ads.

...and over the last few months, we have a rock solid system that combines human expertise WITH AI-magic.

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...and yes: we do produce a high volume of ads...

but not for the SAKE of making a ton of ads pointlessly.

and only AFTER we have a clear strategy about what we are doing and why.

​

Because we learned the hard way....

The winners in this new world won't be the ones who can generate 1,000 mediocre ads in an hour.

They'll be the ones who know exactly which to make that will actually PERFORM.

That's what we do. We combine cutting-edge AI tools with battle-tested domain expertise to create ads that don't just exist – they CONVERT.

If you're spending $50k+ monthly on ads and want to stop wasting money testing random AI-generated crap, hit reply with "PERFORM" and let's chat about how our team can help you cut through the noise.

Later,

P.S. The LinkedIn-bros are going to HATE this email. But I'm tired of watching people waste money on the "spray and pray" approach to AI-generated ads. There's a better way.

P.P.S. Some recent insights from our socials:

🏋️‍♂️ ​Selling Fitness Apps? Sell the Dream, Not the Features.​ ​
Find out how to drive conversions

🎮 ​The ultimate “No-BS” guide to AppLovin ads for mobile apps​ After managing $100M+ in UA spend​
we’re revealing exactly how to scale and optimize for ROAS.

🎓 ​Made WAY more creatives for an app spending $20k vs one spending $75k on UA a few months ago​ ​
Forget the “one-size-fits-all” UA rules. CPI, monetization model, app lifecycle, and category restrictions all dictate how many creatives you should test. Here’s what actually matters.

💀 ​Why are some peeps still talking about the “50 conversions rule” from 2018? ​ ​
let’s bust this myth real quick