Hi [FULL_NAME GOES HERE],

Many moons ago, I had this weird morning ritual.

For the first 60 minutes of my day, I'd grab a pen and a stack of papers...

and I'd literally handwrite famous sales letters. Word. For. Word.

Halbert. Schwartz. Ogilvy. The legends.

Why the hell would I waste my time doing that?

Because I wanted that stuff BURNED into my brain...

All those psychological triggers: scarcity, pain, desire, FOMO, urgency...

I wanted to not just study these - I wanted to reprogram my nervous system.

(Fun fact: Hemingway did the same thing, copying Hunter S. Thompson and F. Scott Fitzgerald to absorb their style. And that dude knew what he was doing.)

And guess what? It freakin' WORKED. My strategy got razor-sharp.

✅ My persuasion skills went through the roof.

✅ I could crank out killer sales letters in my sleep.

✅ I started to develop a sort of X-ray vision for persuasive writing.

But here's the mind-blowing truth I've discovered recently….

All that persuasion power - the hooks, the pain points, the emotional arcs?

It's NECESSARY... but it ain't ENOUGH anymore.

Not in this video-obsessed world we live in.

This hit me like a ton of bricks a few months back.

We had started using AI to write these killer ad scripts.

They ticked EVERY box on the persuasion checklist:

✓ Positioning that crushed the competition

✓ Flow that was smooth as butter

✓ Hook that grabbed attention

✓ CTAs that demanded action

✓ Logic that was airtight

Man, these scripts were BEAUTIFUL.

But the ads? They BOMBED. Hard.

Why?

Because while we nailed the WORDS, we completely ignored the VISUAL STORYTELLING.

We had scripts that would make any copywriter drool.

But the execution? Just talking heads droning on.

No transitions. No movement. No visual rhythm.

It was like putting a Ferrari engine in a shopping cart and wondering why you weren't winning races.

So we went back to the drawing board.

For MONTHS, we obsessively studied the visual mechanics of high-performing video ads. We watched THOUSANDS of ads. Broke them down frame-by-frame.

And we cracked the code on the visual storytelling patterns that make people stop, watch, and take action:

• Simulated motion that guides the eye exactly where you want it
• Visual transitions that build unstoppable momentum
• Match cuts that make your message flow like water
• Graphics that hammer home your key points
• Props that make complex ideas dead simple

We turned all this into our visual storytelling playbook.

And now we're sharing it - not because we're nice (though we are) - but because I KNOW how much it sucks to put out an ad that should work in theory... and watch it face-plant.

If you've got the script, the hook, the offer... but your ads still flop?

THIS is why.

​Grab our playbook for free right here.

And if you're dropping $50k+ monthly on ads and want our team to fix your visual storytelling directly to drive CPAs and ROAS-es, hit reply with "VISUAL STORY" and we'll jam.

Later,

Shamanth

PS: Some goodies from our socials over here...

☂️ made WAY more creatives for an app spending $20k vs one spending $75k on UA a few months ago​
let me tell you what ACTUALLY matters when deciding how many creatives to make for your app:
​

**

📕Bible Chat makes $3.6mm a year. I ran semantic analyses of ~182 of their videos​
here is what I learned.

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🏋️‍♂️ The algorithm knows your audience better than you do.​
Let me prove it with a simple experiment we just ran for a fitness app.
​
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🚀 The lowest hanging fruit for apps targeting both men & women?​
Gender-specific custom product pages. Let me show you why

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🏄🏽‍♂️ This one change improves Applovin performance by 30-40%+ ​
Discover how switching to MAX mediation gives Applovin the tools to target your most profitable users and scale smarter.
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😴 Shuteye(Sleep tracking app) is making ~$17.7mm a year. I ran semantic analyses of 160 of their video ads ​
here is what I learned.
​
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🏆 Stop running split tests on Meta ads. They're costing you money and the data is useless.​
Here's why (after $100MM+ in ad spend).
​
**
🎯 Spent millions on tiktok ads and need to get something off my chest​
Here's the thing nobody's talking about.
​
**
🥁 Been auditing some $10,000+/day meta accounts lately and noticed something wild​
Here is what I found out.
​
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😅 Subscription apps: stop making meta work 2x harder to find your customers​
After managing $100+ subscription apps, i see this mistake constantly.
​
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⛳️ After managing $100MM+ in ad spend, I can tell you the biggest red flag in any marketing meeting​
Find out what actually matters.
​
**
💀The most painful early-stage founder call I had this week​
Here's the brutal truth nobody wants to hear.
​
PS: If you were forwarded this email, you can sign yourself up over here - or you can send over that link to a friend.