Learnings from $80M U.S. election ads, deconstructing a $6mm/mo rev ad account - and more


Hey [FULL_NAME GOES HERE],

Hope your week is going well! Here is to keep that momentum going with insights, tips, and strategies to keep going.

Ready? Let’s go!


👑 I deconstructed Kamala Harris’ and Donald Trump’s Meta ad creatives($80 million ad spend in the last 3 months).
Here is how they can do better.

**

🧠I deconstructed Impulse’s ad creatives(50K+ ads, $6mm/mo rev).
Here is how their creatives can do EVEN better.


**

🛑 Stop overpaying with those manual bids.
Here is what to do instead.

**

🤑 An Influencer quoted me $5,500 for my first influencer collab
should I pay that?

**

💲 We scaled an app 152% in the last 3 months
Steal our playbook.


**

That's all for this week.

Have a great week ahead, y'all!

Shamanth

PS: If you were forwarded this email, you can sign yourself up over here - or you can send over that link to a friend.

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