Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
of AIs and humans.
|
Hi [FULL_NAME GOES HERE], “Goodness, is AI coming for our jobs?” - he asked. See, I was showing them our software BruteForce.AI - and he was astonished by the raw horsepower that let BruteForce.AI dive deep under the hood of ads, scripts and themes. I had to say: no. AI isnt coming for our jobs. Not true for the 10x marketers who embrace AI. Here is why. AI is only as good as its inputs. It’s not a magic bullet for everything. AI doesn’t work without the right inputs. Heck, even with the right inputs and bad guardrails, it will make $*!# up. But what can it do? It can analyze every ad. It can evaluate every script. It can detect patterns faster than any human. BUT only if the human is orienting it in the right direction. And that’s where the magic happens. Because when you combine AI with human strategy, you get a compounding advantage. You get better. Your scripts get better. Your results get way better. It’s a virtuous cycle that keeps going. ..and that is what makes 10x marketers EVEN better. because 10x marketers use the best of AI and human brains. I shared more about where I see AI + creative going in our new book with our friends Singular - which is packed with everything that is coming down the pike of AI, creative, measurement, channels and more trends from some very smart folks. It's free, and it gets you 2025-ready. Go check it out here.
🎵 How to prepare for life after TikTok ** 🔍 Most marketers underestimate this one thing in Google UAC. That's all for this week. |
Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Hi [FULL_NAME GOES HERE], ZERO. That was the number I wrote on the whiteboard. A month into my new role as Director of Growth, I stood in front of our five-person company, grabbed a marker… and said: “We need to shut off all ad spend.” Not cut. Not reduce. Zero. Cold turkey. It was one of the most emotionally difficult decisions I’ve ever made. Because let’s be real: I wasn’t just pausing ad spend. I was shutting down my own function. I was saying: “The thing I was hired to do? The thing I’ve...
Hi [FULL_NAME GOES HERE], I hear it ALL. THE. TIME. “We’ve hit our ceiling.” “Our product is too mature.” “We’ve tapped out our audience.” They’ve got six figures in spend, maybe 5-6 figures in DAU. They’re running a handful of ads a month. Performance has plateaued. And they’re wondering if that’s just the ceiling. And every time, I want to reach through my screen and shake these people. Let me tell you why…. I worked on Words With Friends. Not when it was shiny and new. When it was 8 YEARS...
Hi [FULL_NAME GOES HERE], In 2013, I started my career in B2C mobile marketing. My first big project? A Bingo game. And I remember thinking: “How many middle-aged people could there really be in America playing bingo on their phones?” That was my actual thought. Two weeks in, I saw the monthly budget that I needed to manage for this Bingo game. $1.75 million Just me. No roadmap. No junior marketers to do grunt work. And I was not ready. I couldn’t wrap my head around how one person could be...