Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
of AIs and humans.
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Hi [FULL_NAME GOES HERE], “Goodness, is AI coming for our jobs?” - he asked. See, I was showing them our software BruteForce.AI - and he was astonished by the raw horsepower that let BruteForce.AI dive deep under the hood of ads, scripts and themes. I had to say: no. AI isnt coming for our jobs. Not true for the 10x marketers who embrace AI. Here is why. AI is only as good as its inputs. It’s not a magic bullet for everything. AI doesn’t work without the right inputs. Heck, even with the right inputs and bad guardrails, it will make $*!# up. But what can it do? It can analyze every ad. It can evaluate every script. It can detect patterns faster than any human. BUT only if the human is orienting it in the right direction. And that’s where the magic happens. Because when you combine AI with human strategy, you get a compounding advantage. You get better. Your scripts get better. Your results get way better. It’s a virtuous cycle that keeps going. ..and that is what makes 10x marketers EVEN better. because 10x marketers use the best of AI and human brains. I shared more about where I see AI + creative going in our new book with our friends Singular - which is packed with everything that is coming down the pike of AI, creative, measurement, channels and more trends from some very smart folks. It's free, and it gets you 2025-ready. Go check it out here.
🎵 How to prepare for life after TikTok ** 🔍 Most marketers underestimate this one thing in Google UAC. That's all for this week. |
Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Hi [FULL_NAME GOES HERE], Happy New Year! I've been a bit under the radar the last few weeks - that's been primarily because I've been diving into all things AI - and having my mind blown by how much creativity it enables. Vanilla GPT is of course the tip of the iceberg. Custom GPTs and Claude artifacts can astonish you. BUT what defies my preconceptions of what is possible/impossible is using AI to write code. As a lifelong technophobe who couldnt write a line of code to save his life, AI...
Hi [FULL_NAME GOES HERE], Here’s to another great week! I’ve rounded up some strategies and advice on storytelling to keep you moving onward and upward - as always!Let’s jump right in! 💪 I deconstructed JustFit’s ad creatives ($35mm/year) targeting one hyper-specific niche.here’s how I’d improve their creative strategy... ** 🔍 This is why your GPT-written P-A-S scripts aren't working.What I’ve learned from centuries-old storytelling principles. ** 🔦 Why do some stories hook us...
Hey [FULL_NAME GOES HERE], Hope your week is going well! Here is to keep that momentum going with insights, tips, and strategies to keep going. Ready? Let’s go! 👑 I deconstructed Kamala Harris’ and Donald Trump’s Meta ad creatives($80 million ad spend in the last 3 months).Here is how they can do better. ** 🧠I deconstructed Impulse’s ad creatives(50K+ ads, $6mm/mo rev). Here is how their creatives can do EVEN better. ** 🛑 Stop overpaying with those manual bids.Here is what to do instead.** 🤑...