Watch me analyze an account with 50000+ ads, daily checklist for a $10k+/day ad account - and more


Hi [FULL_NAME GOES HERE],

Hope your weekโ€™s been going well! This edition is packed with fresh insights and practical strategies to help you stay ahead in the game.

Dive in and enjoy!


๐Ÿš€ Weโ€™ve managed growth for 100+ productโ€‹
Here is why we don't use Google UAC for early-stage products.
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๐Ÿช“ After making 10,000+ UGCs, here are what we see as the big 4 performance killers.โ€‹โ€‹
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By fixing these key areas, your UGC ads will be polished - and these can form the bedrock of ROAS spikes in campaigns.
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โš”๏ธ How we slashed CPIs by 70.5% without touching creatives, targeting, or bids.โ€‹
Why focusing downstream matters more than your ads and bids.

**

๐Ÿ’ต The $67,753 TikTok adโ€‹

Why focusing downstream matters more than your ads and bids.
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That's all for this week.

Have a great week ahead y'all!
โ€‹
Shamanth
โ€‹
PS: If you were forwarded this email, you can sign yourself up over here - or you can send over that link to a friend.

Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.

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