Hi Reader - A while back I told you about the ugliest ad of my career. The pink one. The one that was worth $170 million. Quick recap if you missed it: 2013, I was running user acquisition for Bingo Bash on a $1.75 million monthly budget, and one pink monstrosity starts eating most of it. I wanted to kill it - and kill myself. It scaled anyway, crushed everything else, and the company sold for $170 million not long after. Here's where most marketing teams stop. "Wow. What a freak ad....

Hi Reader - In 2007, Warren Buffett walked into a room full of the most expensive brains money can buy. He bet them a million dollars that the most brainless investing strategy on earth would beat their most genius ideas over ten years. They took the bet. Of course they did. These were hedge fund managers - people with Ivy League degrees, thirty monitors each, and extremely strong opinions about the 25 basis points the Fed moved last week. The brainless strategy was basically putting $$$ in...

Hi Reader - Last quarter, I cancelled our company’s ChatGPT subscription. I cancelled it because we’re betting that the next 12 months of AI won’t be won by people with better AI tools (or prompts). They’ll be won by the teams that own their entire workflow. By people who know how to plug AI into their actual work: their inbox, their docs, their calendar, eventually their codebase - and not just use off-the-shelf tools for everything. Let me rewind, because the edge keeps moving really fast....