Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
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Hi [FULL_NAME GOES HERE], Hope your week’s been going well! This edition is packed with fresh insights and practical strategies to help you stay ahead in the game. Dive in and enjoy! 🚀 We’ve managed growth for 100+ product 🪓 After making 10,000+ UGCs, here are what we see as the big 4 performance killers. ⚔️ How we slashed CPIs by 70.5% without touching creatives, targeting, or bids. ** 💵 The $67,753 TikTok adWhy focusing downstream matters more than your ads and bids. That's all for this week. Have a great week ahead y'all! |
Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Hey Reader - Many moons ago, I read this book about Miyamoto Musashi. Legendary Japanese swordsman. In it, two swordsmen travel to challenge an old master named Yagyu Sekishusai. This dude was the real deal. The Shogun's weapons instructor. But he doesn't accept challenges anymore. ‘cos he's retired now - and aint got time for the young ‘uns. So instead of fighting, he sends each of them a single cut peony flower. One swordsman, a guy named Yoshioka, is insulted. He wanted a duel. Not a...
Hey Reader True story. A fitness brand told me last week they're thinking of waiting until January to start testing. And I just... paused. I get it. January is the promised land, right? Everyone's motivated. Credit cards are out. "New Year New Me" is in full effect. But that's exactly the problem. January is GO TIME. The buyers are ready. The intent is through the roof. People are actively looking for what you sell. And if you're still "testing" during all that? You're warming up while...
Hey Reader ICYMI: Here is the latest-and-greatest from our socials This underrated habit matters more than creative volume The underrated creative skill: knowing when an idea is truly new This framework makes creative iterations that actually teach you somethingHow to ensure creative iteration doesn’t stop before a breakthrough The surprising reason good creative concepts fail(and how to revive them) The 70/30 creative testing rule that helped them scale to hundreds of ads per monthWhy your...