Hi Reader - Last quarter, I cancelled our company’s ChatGPT subscription. I cancelled it because we’re betting that the next 12 months of AI won’t be won by people with better AI tools (or prompts). They’ll be won by the teams that own their entire workflow. By people who know how to plug AI into their actual work: their inbox, their docs, their calendar, eventually their codebase - and not just use off-the-shelf tools for everything. Let me rewind, because the edge keeps moving really fast....

Hi Reader - A lot of people tell me they won’t touch AI creatives with a 10 foot pole. Honestly, fair. I make these things for a living and I still flinch at half the ones I scroll past. You know the look. That cringe-inducing, uncanny weird aesthetic is real. I get it. BUT here’s what everyone misses the second they say they hate AI creatives. Most people think AI creative means you push a button, you walk away, you come back to a folder of forty ads nobody chose, and somewhere a LinkedIn...

Hi Reader - Last week I wrote about the AI creative strategy agent we open-sourced and why it doesn't replace humans. One of the questions we got on the post was: How do you feed back performance? Short answer: same shape as the agent. The longer answer is more interesting, because performance analysis isn't actually one job. It's two completely different jobs at two completely different altitudes, and most teams treat it as one and end up doing neither well. Both altitudes can run...