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Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.

Watch me analyze an account with 50000+ ads, daily checklist for a $10k+/day ad account - and more

Published almost 2 years ago • 1 min read

Hi [FULL_NAME GOES HERE],

Hope your week’s been going well! This edition is packed with fresh insights and practical strategies to help you stay ahead in the game.

Dive in and enjoy!

🚀 We’ve managed growth for 100+ product​
Here is why we don't use Google UAC for early-stage products.
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🪓 After making 10,000+ UGCs, here are what we see as the big 4 performance killers.​​
​By fixing these key areas, your UGC ads will be polished - and these can form the bedrock of ROAS spikes in campaigns.
​​
**

⚔️ How we slashed CPIs by 70.5% without touching creatives, targeting, or bids.​
Why focusing downstream matters more than your ads and bids.

**

💵 The $67,753 TikTok ad​

Why focusing downstream matters more than your ads and bids.
​

That's all for this week.

Have a great week ahead y'all!
​
Shamanth
​
PS: If you were forwarded this email, you can sign yourself up over here - or you can send over that link to a friend.

Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.

Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.

Read more from Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.

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