Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Watch me analyze an account with 50000+ ads, daily checklist for a $10k+/day ad account - and more
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Hi [FULL_NAME GOES HERE], Hope your week’s been going well! This edition is packed with fresh insights and practical strategies to help you stay ahead in the game. Dive in and enjoy! 🚀 We’ve managed growth for 100+ product 🪓 After making 10,000+ UGCs, here are what we see as the big 4 performance killers. ⚔️ How we slashed CPIs by 70.5% without touching creatives, targeting, or bids. ** 💵 The $67,753 TikTok adWhy focusing downstream matters more than your ads and bids. That's all for this week. Have a great week ahead y'all! |
Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Hey Reader — Ever built the world’s most profitable store on top of a volcano? That’s what we did. Didn’t know it at the time. Picture this. Day three of a $10k/day spend streak. Dashboard’s on fire. And not the good kind. CPAs are spiking. ROAS is cratering. The client’s blowing up our Slack. I'm staring at the screen like… WHAT IS HAPPENING. WTF WTF WTF is this. 24 hours earlier, everything was beautiful. 48 hours earlier, we were high-fiving. Now we’re panic-pulling budgets back to...
Hey Reader Had a call with a subscription app’s growth team recently. Preparing for the Q5 CPM crash. ..the big spike in January. New Year New You etc. They wanted to go big. They were ready to scale. But they weren't feeling it. Creative tests werent translating to performance. Every week, they were trying to come up with completely new ad concepts. New hooks. New angles. New everything. 20 different ideas. 20 directions. And nothing was landing. Performance was flat. CPAs were climbing....
Hey Reader - Many moons ago, I read this book about Miyamoto Musashi. Legendary Japanese swordsman. In it, two swordsmen travel to challenge an old master named Yagyu Sekishusai. This dude was the real deal. The Shogun's weapons instructor. But he doesn't accept challenges anymore. ‘cos he's retired now - and aint got time for the young ‘uns. So instead of fighting, he sends each of them a single cut peony flower. One swordsman, a guy named Yoshioka, is insulted. He wanted a duel. Not a...