Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Watch me analyze an account with 50000+ ads, daily checklist for a $10k+/day ad account - and more
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Hi [FULL_NAME GOES HERE], Hope your week’s been going well! This edition is packed with fresh insights and practical strategies to help you stay ahead in the game. Dive in and enjoy! 🚀 We’ve managed growth for 100+ product 🪓 After making 10,000+ UGCs, here are what we see as the big 4 performance killers. ⚔️ How we slashed CPIs by 70.5% without touching creatives, targeting, or bids. ** 💵 The $67,753 TikTok adWhy focusing downstream matters more than your ads and bids. That's all for this week. Have a great week ahead y'all! |
Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Hi Reader - I've scaled tens of products well past a million a month in ad spend: both in-house and agency-side, and here's what's funny about operating at that level. Every measurement argument you see online stops mattering. The guy with 2k followers and a ring light who cracked the code with a new lookalike stack. The "I scaled a brand to six figures, here are my 9 CBO learnings" guy. The targeting hack that changes everything until Meta deprecates it in March. Nobody at a million a month...
Hi Reader - While LinkedIn bros the world over have been going 'RIP designers,' I've been having more and more conversations like the below lately. Here is what they were expecting me to say Some clever stack of AI tools wired together with prompts. Maybe a word-salad about 'skills' and 'agents' or 'n8n workflows'. While what we actually do is boring. We use the standard AI models(same as your favorite LinkedIn bro). Then we hand all of it to human designers & strategists. The designers &...
Hi Reader - I was not a programmer. My entire technical background was: ‘hire a developer and hope for the best’. As of a year and a half ago, my big AI move was exporting a CSV from my MMP, uploading it to ChatGPT, and asking it questions about my performance data. I thought I was ahead of the curve. I was very proud of myself. Turns out I was doing pivot tables with a chat interface on top. Something changed though. I started writing code with AI. I now spend 35 to 40 hours a week on my...