Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Watch me analyze an account with 50000+ ads, daily checklist for a $10k+/day ad account - and more
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Hi [FULL_NAME GOES HERE], Hope your week’s been going well! This edition is packed with fresh insights and practical strategies to help you stay ahead in the game. Dive in and enjoy! 🚀 We’ve managed growth for 100+ product 🪓 After making 10,000+ UGCs, here are what we see as the big 4 performance killers. ⚔️ How we slashed CPIs by 70.5% without touching creatives, targeting, or bids. ** 💵 The $67,753 TikTok adWhy focusing downstream matters more than your ads and bids. That's all for this week. Have a great week ahead y'all! |
Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Hey Reader - Client calls us. ROAS is down. Nobody knows why. Welcome to subscription apps. It's fun here. Here's the thing. You only see trials. That's it. That's what Meta shows you. Whether those trials become paying customers? That data lives in some other system. Shows up days later. Sometimes weeks. So when ROAS tanks, you're staring at a dashboard that's basically shrugging at you. 🤷🏻♂️ But wait. It gets even more fun. Even when that conversion data finally rolls in, you can't just say...
Hey Reader - I've scaled multiple products to $100k/day in ad spend. You know what's funny? All that stuff everyone argues about on Twitter? All those LinkedIn bro 'hacks'? Cost caps vs bid caps. CBO settings. The latest targeting hack. Nobody at $100k/day is having those conversations. They're playing a completely different game. Here's what that game actually looks like. 1. They're always testing the next channel before they need it. Meta and Google are great until they're not. Algorithm...
Hey Reader - 2-year-olds don’t care about 0.2x ROAS. And unfortunately, 0.2x ROAS doesn’t care about 2-year-olds either. Last Saturday morning, my kid had just woken up. Still in bed. Eyes barely open. But he already knew. Saturday morning meant adventure time with Papa. “OUT,” he said. He wasn’t asking. He was ordering me. I was on my laptop. The screen glowed in the quiet room. 0.2x ROAS. Account bleeding. Ads that showed early promise had died. Nothing we tested had staying power. We’d...