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Hi [FULL_NAME GOES HERE], Hope your week’s been going well! This edition is packed with fresh insights and practical strategies to help you stay ahead in the game. Dive in and enjoy! 🚀 We’ve managed growth for 100+ product 🪓 After making 10,000+ UGCs, here are what we see as the big 4 performance killers. ⚔️ How we slashed CPIs by 70.5% without touching creatives, targeting, or bids. ** 💵 The $67,753 TikTok adWhy focusing downstream matters more than your ads and bids. That's all for this week. Have a great week ahead y'all! |
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Hi Reader - A lot of people tell me they won’t touch AI creatives with a 10 foot pole. Honestly, fair. I make these things for a living and I still flinch at half the ones I scroll past. You know the look. That cringe-inducing, uncanny weird aesthetic is real. I get it. BUT here’s what everyone misses the second they say they hate AI creatives. Most people think AI creative means you push a button, you walk away, you come back to a folder of forty ads nobody chose, and somewhere a LinkedIn...
Hi Reader - Last week I wrote about the AI creative strategy agent we open-sourced and why it doesn't replace humans. One of the questions we got on the post was: How do you feed back performance? Short answer: same shape as the agent. The longer answer is more interesting, because performance analysis isn't actually one job. It's two completely different jobs at two completely different altitudes, and most teams treat it as one and end up doing neither well. Both altitudes can run...
Hi Reader - We open-sourced our AI creative strategy agent last week, and I was actually a little nervous about it. Because a lot of people would be thinking - if not saying this. "Great. Now you can fire half your creative team, right?" That's the assumption baked into every "AI agent" launch on LinkedIn right now. You plug it in, watch the headcount line on the org chart get a little shorter, and spend an extra five minutes on the beach. The honest answer is no. The opposite, actually. And...