Hi [FULL_NAME GOES HERE],

Something weird happened the other day.

We built this tool BruteForce AI that basically 'watches' every ad, reads every script, correlates these with performance metrics and analyzes what works and what bombs.

And here's what happened...

It started spitting out all these patterns about which hooks get people to stop scrolling and pay attention. Opinion hooks, curiosity stuff, all that jazz.

And honestly? We throw away about 70% of what the AI produces. Because honestly, even when AI isnt making up stuff it’s saying things that are either obvious or not significant.

And it often takes human expertise to separate the gold from the garbage.

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But then we noticed something REALLY interesting (and kinda concerning).

Check this out... in one analysis, it claimed high-performing ads use second-person "you" statements ("You stopped binge eating because...").

But literally in the next row of the SAME report, it said successful ads use first-person "I" statements ("How I healed my relationship with food").

So which is it? "You" or "I"?

The truth? Neither of these patterns is significant on its own. If you blindly followed the AI's advice, you'd be chasing your tail.

This is exactly why we don't just let the AI run wild. When we showed these results to our team (these guys have watched literally hundreds of thousands of ads), they immediately caught this contradiction.

The human experts instantly recognized: it's not about first-person vs. second-person language at all.

They know that success isn't about superficial language patterns - it's about authentic storytelling, emotional resonance, and how it all fits into proven formats and templates that an AI can't 'know' in the way that a strategist who has seen tens of thousands of ads can.

The AI is like having the world's best research assistant. It shows you what's working right now across thousands of ads.

But without a human who knows what they're looking at, it's just a pile of data that might lead you down a rabbit hole.

The real magic happens when you combine AI's pattern recognition with human expertise and judgment. The AI spots trends. The humans filter out the noise, select what actually matters, and explain why it works.

Here's what this means for you....

Our team of ad experts have each analyzed 10,000+ ads across every major vertical. They've developed a pattern-matching ability that's damn near supernatural.

When they combine their expertise with our AI insights, they can often unlock 30-40% improvements in CPA/ROAS in just a few weeks.

Not because the AI is magic, but because our humans know EXACTLY which patterns to keep and which to throw out - by having AI drive a high-velocity of the right ideas through tests.

This isn't theoretical. A recent client slashed CPAs ~65% in just a few weeks once we applied these pattern-matched insights to their creative strategy - and implemented these results in upcoming tests.

If you're tired of mediocre ad performance and ready to have the unfair advantage of both cutting-edge AI AND battle-tested human expertise working for you, let's talk.

Hit reply with "PATTERN MATCH" - and we'll schedule a quick no-obligations call to show you exactly how our team can unlock massive performance gains for your ads.

Later,

Shamanth

P.S. This isn't for everybody. If you're looking for some "set it and forget it" solution where AI does all the work, this ain't it.

But if you want the same pattern-matching expertise that's amplified ad performance for our clients... while avoiding the pitfalls of AI-only approaches... we should talk.
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ICYMI - here are three resources from our socials packed with actionable insights, best practices, and proven strategies to help you drive performance and stay ahead of the competition.

📖 Bible Chat is making ~$3.6mm a year. I ran semantic analysis of their videos and here is what I learned.​

📖 The AppLovin playbook: how to win with user acquisition​

📖 Your Roadmap to Success in Q1. Singular's Q1 quarterly trends report, in which we talk about all things AI and creative

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That's all for this week.
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Shamanth

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PPS: If you were forwarded this email, you can sign yourself up over here - or you can send over that link to a friend.
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