Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
10% d365 retention, unicorn creative checklist, 2x-ing sub app LTV
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Hi [FULL_NAME GOES HERE], Happy Thursday! We’ve gathered the most relevant updates and tips to help you stay ahead this week. Let’s dive right in! 🪓 WTF Does “Fix the Product” Even Mean? 💰The surprising secrets of 10% d365 retention what I learned from working on multiple apps spending $1mm+/month. 💡This is the #1 easy-win that lets subscription apps 2x-3x their LTV ** 📋 Our UGC brief checklist for unicorn creatives ⚠️ Tell me you've no clue about mobile without telling me you have no clue about mobile. ** It has come to our attention that individuals are reaching out via WhatsApp, falsely claiming to represent Rocketship HQ and offering job opportunities on our behalf. Please be advised: 🚫 We NEVER recruit or communicate via WhatsApp. 📧 If you are not contacted through an official @rocketshiphq.com email address, it is a fraudulent outreach. For your safety, we strongly recommend ignoring these messages and not sharing any personal information. ** That's all for this week. Have a great week ahead, y'all! |
Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Hi [FULL_NAME GOES HERE], “Goodness, is AI coming for our jobs?” - he asked. See, I was showing them our software BruteForce.AI - and he was astonished by the raw horsepower that let BruteForce.AI dive deep under the hood of ads, scripts and themes. I had to say: no. AI isnt coming for our jobs. Not true for the 10x marketers who embrace AI. Here is why. AI is only as good as its inputs. It’s not a magic bullet for everything. AI doesn’t work without the right inputs. Heck, even with the...
Hi [FULL_NAME GOES HERE], Happy New Year! I've been a bit under the radar the last few weeks - that's been primarily because I've been diving into all things AI - and having my mind blown by how much creativity it enables. Vanilla GPT is of course the tip of the iceberg. Custom GPTs and Claude artifacts can astonish you. BUT what defies my preconceptions of what is possible/impossible is using AI to write code. As a lifelong technophobe who couldnt write a line of code to save his life, AI...
Hi [FULL_NAME GOES HERE], Here’s to another great week! I’ve rounded up some strategies and advice on storytelling to keep you moving onward and upward - as always!Let’s jump right in! 💪 I deconstructed JustFit’s ad creatives ($35mm/year) targeting one hyper-specific niche.here’s how I’d improve their creative strategy... ** 🔍 This is why your GPT-written P-A-S scripts aren't working.What I’ve learned from centuries-old storytelling principles. ** 🔦 Why do some stories hook us...