Hi [FULL_NAME GOES HERE],

Soooo there's this massive hype storm around AI agents right now. "They'll write your emails! They'll create your ads! They'll walk your dog and do your taxes!"

Look, I'm as excited about this tech as anyone.

We use AI every day in every part of our business.

But here's the awkward truth nobody's talking about...

When it comes to making ads that actually CONVERT, AI agents still don't cut it.

**

Not even close. Here's why:

Last week, I ran an experiment.

I generated some scripts via AI alone - without a ton of human guidance…

And then we had our team (who've written scripts for ad spend over $100mm+) write scripts using their ninja skills augmented by AI.

Let’s see if you can tell. ;)

EXHIBIT A

Exhibit B:

See, AI can generate all the right ELEMENTS of a high-converting script IF guided by a skilled hand:

• Compelling transformation stories
• Relatable problem statements
• Attention-grabbing hooks
• Emotional pain points
• Clear calls to action

But without this kind of direction, it's like giving someone all the ingredients for a world-class meal without the recipe or cooking skills.

The magic isn't in HAVING these elements.

It's in knowing exactly HOW and WHEN to combine them for maximum impact.

…which is why our team uses outputs and analyses from our internal tool BruteForce.AI to synthesize the most impactful elements….

​

…and workshops every script with AI based on a nuanced understanding of how to craft a killer ad.

• When to hit the pain point (hint: not always at the beginning)
• Which hook types work for which audiences (massive difference)
• Exactly when to introduce the transformation (and it varies by product)
• How long to spend on the problem (too little = no connection, too much = depression fest)

While the AI can generate these individual elements all day long, it CANNOT figure out which specific combination is going to convert for YOUR unique situation.

It's like the difference between having all the notes to a song versus knowing how to arrange them into a hit.

This is why we ALWAYS have a human at the helm for making great ads. The human decides the strategy first, then uses AI to generate options within that framework.

AI is the machine, but the human is the artist.

It isnt about dumping inputs and hoping for a miracle.

It often takes us HOURS to craft the right scripts based on analysis, synthesis and experience(yes, even after using AI)….

….and this isnt quite what the LinkedIn-bros would have you believe is the magical ‘press a button and you have a 1000 hit ads’ miracle.

If you're tired of mediocre ad performance and ready to have the unfair advantage of both cutting-edge AI AND battle-tested human expertise working for you, let's talk.

If you are spending north of $50k/month, hit reply with "BRUTE FORCE" and we'll schedule a quick call to show you exactly how our team can unlock massive performance gains for your ads.

Later,

PS Don't get me wrong – AI is an incredible tool when used correctly. But right now, letting AI agents handle your entire ad creation process is like giving a 16-year-old the keys to a Ferrari.

There's a lot of power there, but without the right guidance, you're headed for a crash. Our approach puts humans in the driver's seat, with AI as the turbocharger – not the other way around.

PPS: This email was human-written with AI-help. ;).

PPPS: ICYMI - here are some cool resources from our socials.

​
💰How ‘Ugly Ads’ Made Liven $500K/Month​
​...what we uncovered.

**

🔍 The Ad Strategy Behind IQ Masters’ $600K/Month Growth.​
the hypercasual-esque brain training game

**
🧪 Testing your testing process - meta, right?​
Here's a framework we've used to save serious $$ on creative testing...

**

💪 I’ve analyzed 1000s fitness ads in the last 3 months and found this weird pattern...​
Learn how one simple copy tweak that blew up fitness ad performance.

**

💸 Plot twist: The best LTV in the world might be worthless
​Why insane LTV won’t save you without cash flow.
​
**
🎯 Early stage apps: you're asking the wrong question​
Focus, feed the algorithm, and scale only when you've mastered one channel.

**
📈 How we took a product from nearly $0 to $283k/mo​
Discover the systematic process that helped move the ball fwd day by day month by month.

That's all for this week.

Have a great week ahead, y'all!
​
Shamanth
​
PS: If you were forwarded this email, you can sign yourself up over here - or you can send over that link to a friend.