Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Handling 'too good to be true' metrics, unboxing black boxes, a subscription apps workshop & more
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Hi [FULL_NAME GOES HERE], I hope this week is treating you well. In this edition, we've got some exciting updates and actionable tips to keep you moving forward. Dive in and explore what’s new! 📦 How to unbox Google UAC's black box without traditional targeting. 🎁 How to deal with ‘too good to be true’ Google UAC metrics 🧬 How to turn things around after a ratings drop. ** 🛑 Stop measuring the impact of ASO keyword optimization all wrong. 🔨 How to hammer down your Meta CPMs to improve performance. ** Ekaterina Gamsriegler, Growth and Marketing Lead at MIMO and friend of Rocketship HQ, is hosting the third and final cohort of her course, Unlock Your App's Growth and Maximize Revenues, starting November 4th. Previous editions have been very highly rated - and her episode on the Mobile UA show was hugely popular as well. If you've considered joining, now’s the perfect time—new content has been added, and the price has been significantly reduced. Join Now ** That's all for this week. Have a great week ahead, y'all! |
Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.
Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.
Hi [FULL_NAME GOES HERE], “Goodness, is AI coming for our jobs?” - he asked. See, I was showing them our software BruteForce.AI - and he was astonished by the raw horsepower that let BruteForce.AI dive deep under the hood of ads, scripts and themes. I had to say: no. AI isnt coming for our jobs. Not true for the 10x marketers who embrace AI. Here is why. AI is only as good as its inputs. It’s not a magic bullet for everything. AI doesn’t work without the right inputs. Heck, even with the...
Hi [FULL_NAME GOES HERE], Happy New Year! I've been a bit under the radar the last few weeks - that's been primarily because I've been diving into all things AI - and having my mind blown by how much creativity it enables. Vanilla GPT is of course the tip of the iceberg. Custom GPTs and Claude artifacts can astonish you. BUT what defies my preconceptions of what is possible/impossible is using AI to write code. As a lifelong technophobe who couldnt write a line of code to save his life, AI...
Hi [FULL_NAME GOES HERE], Here’s to another great week! I’ve rounded up some strategies and advice on storytelling to keep you moving onward and upward - as always!Let’s jump right in! 💪 I deconstructed JustFit’s ad creatives ($35mm/year) targeting one hyper-specific niche.here’s how I’d improve their creative strategy... ** 🔍 This is why your GPT-written P-A-S scripts aren't working.What I’ve learned from centuries-old storytelling principles. ** 🔦 Why do some stories hook us...