Hi [FULL_NAME GOES HERE], In 2013, I started my career in B2C mobile marketing. My first big project? A Bingo game. And I remember thinking: “How many middle-aged people could there really be in America playing bingo on their phones?” That was my actual thought. Two weeks in, I saw the monthly budget that I needed to manage for this Bingo game. $1.75 million Just me. No roadmap. No junior marketers to do grunt work. And I was not ready. I couldn’t wrap my head around how one person could be...
about 1 month ago • 1 min read
Hi [FULL_NAME GOES HERE], I just watched a team light $100,000 on fire. Not literally. But close enough. Soooo I was auditing this account that was spending in the six figures. They had this BEAUTIFUL creative briefing deck. I mean, this thing was a masterpiece: ✅ Hypotheses laid out like a scientific paper ✅ Cutesy little gifs to showcase every concept ✅ Brand values articulated with surgical precision ✅ Shot sequences scripted better than most Netflix shows It was the kind of document that...
about 2 months ago • 2 min read
Hi [FULL_NAME GOES HERE], Many moons ago, I had this weird morning ritual. For the first 60 minutes of my day, I'd grab a pen and a stack of papers... and I'd literally handwrite famous sales letters. Word. For. Word. Halbert. Schwartz. Ogilvy. The legends. Why the hell would I waste my time doing that? Because I wanted that stuff BURNED into my brain... All those psychological triggers: scarcity, pain, desire, FOMO, urgency... I wanted to not just study these - I wanted to reprogram my...
2 months ago • 3 min read
Hi [FULL_NAME GOES HERE] "There is nothing so useless as doing efficiently that which should not be done at all." - Peter Drucker "I just made 200 ads in 20 seconds!" - LinkedInBro Let me tell you why that second quote makes me want to throw my laptop out the window. I've been watching this bizarre trend unfold where everyone's bragging about how FAST they can churn out ads with AI. Like it's some kind of digital duck-measuring contest. ** Let's be brutally honest here. I've been guilty of...
2 months ago • 3 min read
Hi [FULL_NAME GOES HERE], Let me tell you how spectacularly stupid I was about AI. No, seriously. I was THE poster child for AI delusion. When we first started using AI for analyzing videos and ads(with the early version of BruteForce AI), I was convinced I'd just unlocked god mode for marketing. This tool would review EVERY. SINGLE. FRAME. of any video ad and spit out pure marketing gold(or so I thought). I literally did a little dance at my desk. (Don't judge me.) "THIS IS IT!" I muttered....
3 months ago • 3 min read
Hi [FULL_NAME GOES HERE], Soooo there's this massive hype storm around AI agents right now. "They'll write your emails! They'll create your ads! They'll walk your dog and do your taxes!" Look, I'm as excited about this tech as anyone. We use AI every day in every part of our business. But here's the awkward truth nobody's talking about... When it comes to making ads that actually CONVERT, AI agents still don't cut it. ** Not even close. Here's why: Last week, I ran an experiment. I generated...
3 months ago • 3 min read
Hi [FULL_NAME GOES HERE], Something weird happened the other day. We built this tool BruteForce AI that basically 'watches' every ad, reads every script, correlates these with performance metrics and analyzes what works and what bombs. And here's what happened... It started spitting out all these patterns about which hooks get people to stop scrolling and pay attention. Opinion hooks, curiosity stuff, all that jazz. And honestly? We throw away about 70% of what the AI produces. Because...
3 months ago • 2 min read
Hi [FULL_NAME GOES HERE], “Goodness, is AI coming for our jobs?” - he asked. See, I was showing them our software BruteForce.AI - and he was astonished by the raw horsepower that let BruteForce.AI dive deep under the hood of ads, scripts and themes. I had to say: no. AI isnt coming for our jobs. Not true for the 10x marketers who embrace AI. Here is why. AI is only as good as its inputs. It’s not a magic bullet for everything. AI doesn’t work without the right inputs. Heck, even with the...
4 months ago • 1 min read
Hi [FULL_NAME GOES HERE], Happy New Year! I've been a bit under the radar the last few weeks - that's been primarily because I've been diving into all things AI - and having my mind blown by how much creativity it enables. Vanilla GPT is of course the tip of the iceberg. Custom GPTs and Claude artifacts can astonish you. BUT what defies my preconceptions of what is possible/impossible is using AI to write code. As a lifelong technophobe who couldnt write a line of code to save his life, AI...
5 months ago • 2 min read