Hey Reader ICYMI: Here is the latest-and-greatest from our socials Everyone talks about using AI to make 500 ads a day. Here is why that is the wrong metric to look at. They killed this feature. AI brought it back to life - and it helped scale to MILLIONS in revenue. This is where one of the biggest advertisers on Meta says no to AI. and here is the latest-and-greatest from the podcast Intelligent Artifice This team started with pre-GPT image models to launch 3 breakout apps: with Rohan...
6 days ago • 1 min read
Hey Reader ICYMI: Here is the latest-and-greatest from our socials 𝗧𝗵𝗲𝘀𝗲 𝘁𝗵𝗶𝗿𝗱-𝗽𝗲𝗿𝘀𝗼𝗻 𝗮𝗱𝘀 𝗰𝗿𝘂𝘀𝗵 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗼𝘁𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝘂𝘀𝗲𝗿. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝘂𝘀𝗲 𝗔𝗜 𝗳𝗼𝗿 𝗮 𝗵𝗶𝗴𝗵𝗹𝘆 𝘀𝗰𝗮𝗹𝗲𝗱 𝗮𝗽𝗽. 𝗘𝘃𝗲𝗿𝘆𝗯𝗼𝗱𝘆 𝘀𝗮𝘆𝘀 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: 𝗯𝘂𝘁 𝗻𝗼𝗯𝗼𝗱𝘆 𝘁𝗲𝗹𝗹𝘀 𝘆𝗼𝘂 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗼 𝗶𝘁. 𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗮𝗱𝘀 𝗱𝗼𝗻’𝘁 𝘀𝗲𝗹𝗹 “𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝘀𝗼𝗺𝗲𝗱𝗮𝘆.” 𝗧𝗵𝗲𝘆 𝘀𝗲𝗹𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄. 🚶♂️ I ran semantic analysis of 𝟴𝟬+ 𝘃𝗶𝗱𝗲𝗼 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 for the walking rewards app 𝗪𝗲𝗪𝗮𝗿𝗱 to uncover what’s converting, what’s motivating, and...
13 days ago • 1 min read
Hi Reader Every account has one. The legacy winner. That ad that’s held the crown for 18 months straight. Still shows green in the dashboards. Still delivers ‘OK’ metrics. Still feels… safe. Everyone kinda hates it tho. ‘cos sometimes a “winning” ad is what’s holding you back. …it’s a local maxima - a ceiling that is blocking your growth. This kids’ app we’d been working with had scaled hard. Their top ad had crushed for months: and new variants just couldn’t beat it. Every week, the same...
14 days ago • 1 min read
Hi Reader ICYMI: Here is the latest-and-greatest from our socials How this CEO addressed the fear of AI across his company. This AI agent chats with your Meta ads, and SLASHES 𝐫𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 + 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐭𝐢𝐦𝐞 𝐛𝐲 𝐨𝐯𝐞𝐫 𝟓𝟎%. Now we’re making it available for FREE. This language learning app built AI tools wayy before ChatGPT existed. Marketers - you should SCARE your users more often. Ramit Sethi talks about how someone once asked a well-known information product marketer: “Who’s going to read a...
19 days ago • 1 min read
Hi Reader ICYMI: Here is the latest-and-greatest from our socials “Vibe coding” is awesome. Until it isnt.𝗧𝗵𝗲 𝘂𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝘁𝗿𝘂𝘁𝗵 𝗮𝗯𝗼𝘂𝘁 “𝗲𝗻𝗼𝘂𝗴𝗵 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀.” How this CEO addressed the fear of AI across his company. This AI agent chats with your Meta ads, and SLASHES 𝐫𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 + 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐭𝐢𝐦𝐞 𝐛𝐲 𝐨𝐯𝐞𝐫 𝟓𝟎%. Now we’re making it available for FREE. “Not you. Step back.” Didn’t even look at me when he said it. The 8th grade school council was being picked: not a sports team. And I had the grades....
21 days ago • 1 min read
Hi Reader ICYMI: Here is the latest-and-greatest from our socials 𝗧𝗵𝗲 𝗵𝗶𝗱𝗱𝗲𝗻 𝗰𝗼𝘀𝘁 𝗼𝗳 “𝗺𝗼𝗿𝗲 𝗱𝗮𝘁𝗮.” The most powerful ads don’t sell gain. They sell REGRET. should you hire ‘AI roles’ if you arent an “AI-first” company? I analyzed a brand running 50,000+ ads. And the reason they scale has nothing to do with features. The second episode of Intelligent Artifice just dropped: and this one’s a masterclass in building AI-first before it was a trend. I sat down with Andrew Skrypnyk, CEO of Promova:...
21 days ago • 1 min read
Hi Reader - I went to one of the top engineering schools in India. Indian Institute of Technology Madras. and mostly tuned out of tech. In my heart, I was always the marketing guy. I understood people, not machines. …went down the same path after I graduated too…. edited the travel section of a national newspaper. Got into performance marketing. Managed $100M+ in ad spend. Was part of 3 exits. But I still couldn’t write a single line of code. This was something I felt secretly embarrassed by....
26 days ago • 1 min read
Hi Reader So the first episode of Intelligent Artifice is officially out. And I couldn’t have asked for a better guest to kick things off. I sat down with Yves Benchimol, the CEO of WeWard: an app that literally rewards people for walking more. They’re not an AI company. They don’t brand themselves as “AI-first.” But what Yves and his team are doing? They’re building agents. They’re automating internal workflows. They’re using AI like the best intern every team ever had: across support,...
27 days ago • 1 min read
Hi Reader Sometime ago, I told you a new podcast was coming. Well: it’s here. 🎙️ Intelligent Artifice: real conversations with marketers, builders, and operators figuring out how to actually work with AI. This isn’t “AI thought leadership.” No futurist fluff. No panel soundbites. No 100-slide decks. No ‘prompting hacks’ Just smart people, building in public. In season 1, we go behind the scenes with operators who are: 🧠 Hiring Chief AI Officers before they “need” one 🎨 Redesigning creative...
about 1 month ago • 1 min read