Hi [FULL_NAME GOES HERE], Happy New Year! I've been a bit under the radar the last few weeks - that's been primarily because I've been diving into all things AI - and having my mind blown by how much creativity it enables. Vanilla GPT is of course the tip of the iceberg. Custom GPTs and Claude artifacts can astonish you. BUT what defies my preconceptions of what is possible/impossible is using AI to write code. As a lifelong technophobe who couldnt write a line of code to save his life, AI...
27 days ago • 2 min read
Hi [FULL_NAME GOES HERE], Here’s to another great week! I’ve rounded up some strategies and advice on storytelling to keep you moving onward and upward - as always!Let’s jump right in! 💪 I deconstructed JustFit’s ad creatives ($35mm/year) targeting one hyper-specific niche.here’s how I’d improve their creative strategy... ** 🔍 This is why your GPT-written P-A-S scripts aren't working.What I’ve learned from centuries-old storytelling principles. ** 🔦 Why do some stories hook us...
3 months ago • 1 min read
Hey [FULL_NAME GOES HERE], Hope your week is going well! Here is to keep that momentum going with insights, tips, and strategies to keep going. Ready? Let’s go! 👑 I deconstructed Kamala Harris’ and Donald Trump’s Meta ad creatives($80 million ad spend in the last 3 months).Here is how they can do better. ** 🧠I deconstructed Impulse’s ad creatives(50K+ ads, $6mm/mo rev). Here is how their creatives can do EVEN better. ** 🛑 Stop overpaying with those manual bids.Here is what to do instead.** 🤑...
3 months ago • 1 min read
Hi [FULL_NAME GOES HERE],The week’s almost over, but not before we bring you the latest updates and must-know tips to stay on top of your game. Let’s get into it! 💸We scaled TikTok from zero to $8293/day in 94 days.These 3 big pillars took us there (#3 is boring). ** ✂️ Marketers, stop optimizing for proxy eventsThe surprising learnings from growing 100+ products** 🔓 Strong D1 & D7 but poor D30?Here’s why it’s so hard to fix (lessons from 100+ products)** 📌 I deconstructed Headway’s ad...
3 months ago • 1 min read
Hi [FULL_NAME GOES HERE], Happy Thursday! We’ve gathered the most relevant updates and tips to help you stay ahead this week. Let’s dive right in! 🪓 WTF Does “Fix the Product” Even Mean?6 Questions to Assess Your App’s Readiness for Paid UA. ** 💰The surprising secrets of 10% d365 retention what I learned from working on multiple apps spending $1mm+/month.** 💡This is the #1 easy-win that lets subscription apps 2x-3x their LTVbased on our work with 100+ subscription apps. ** 📋 Our UGC brief...
3 months ago • 1 min read
Hi [FULL_NAME GOES HERE], Wishing you a fantastic week ahead! In this edition, we’ve curated the latest updates and tips to help you stay on top of your game. Dive in and enjoy! 😓 The #1 reason why you might be working all day but getting nothing done.How to kill this meeting-creep. ** 🔑 Early-stage apps: stop asking, “What channels should I run ads on?”Find out what works instead.** 💰 Stop spending $$$ on contextual ads(Twitter, Reddit, native ads, some DSPs)(After $100mm in ad spend, here...
4 months ago • 1 min read
Hi [FULL_NAME GOES HERE], I hope this week is treating you well. In this edition, we've got some exciting updates and actionable tips to keep you moving forward. Dive in and explore what’s new! 📦 How to unbox Google UAC's black box without traditional targeting.Learn how to take back control. ** 🎁 How to deal with ‘too good to be true’ Google UAC metricsfrom a 2024 Google Premier Partner** 🧬 How to turn things around after a ratings drop.Check out the three things we did. ** 🛑 Stop measuring...
4 months ago • 1 min read
Hi [FULL_NAME GOES HERE], Hope your week’s been going well! This edition is packed with fresh insights and practical strategies to help you stay ahead in the game. Dive in and enjoy! 🚀 We’ve managed growth for 100+ productHere is why we don't use Google UAC for early-stage products. ** 🪓 After making 10,000+ UGCs, here are what we see as the big 4 performance killers.By fixing these key areas, your UGC ads will be polished - and these can form the bedrock of ROAS spikes in campaigns.** ⚔️ How...
4 months ago • 1 min read
Hi [FULL_NAME GOES HERE], I hope your week has been productive! In this edition, we’re diving into some exciting strategies and actionable insights to help you push your goals forward.Enjoy the read! 💡 Seasonal icons aren’t just cute artifacts for brand marketers.Here is how they can lead to serious revenue bumps.** 💰 I’ve managed $100mm+ in ad spend.Watch me analyze an account with 50,000+ ads in the Facebook Ads Library** 🚀 My DAILY checklist for a $10,000+/day Meta ad accountbased on...
4 months ago • 1 min read