Hey Reader ICYMI: Here is the latest-and-greatest from our socials ๐ง๐ต๐ฒ๐๐ฒ ๐๐ต๐ถ๐ฟ๐ฑ-๐ฝ๐ฒ๐ฟ๐๐ผ๐ป ๐ฎ๐ฑ๐ ๐ฐ๐ฟ๐๐๐ต ๐ฏ๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐๐ต๐ฒ๐ ๐ฟ๐ฒ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ ๐๐ผ๐บ๐ฒ๐ผ๐ป๐ฒ ๐ผ๐๐ต๐ฒ๐ฟ ๐๐ต๐ฎ๐ป ๐๐ต๐ฒ ๐๐๐ฒ๐ฟ. ๐ง๐ต๐ถ๐ ๐ถ๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ผ๐ ๐ฑ๐ผ๐ปโ๐ ๐๐๐ฒ ๐๐ ๐ณ๐ผ๐ฟ ๐ฎ ๐ต๐ถ๐ด๐ต๐น๐ ๐๐ฐ๐ฎ๐น๐ฒ๐ฑ ๐ฎ๐ฝ๐ฝ. ๐๐๐ฒ๐ฟ๐๐ฏ๐ผ๐ฑ๐ ๐๐ฎ๐๐ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐ถ๐ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด: ๐ฏ๐๐ ๐ป๐ผ๐ฏ๐ผ๐ฑ๐ ๐๐ฒ๐น๐น๐ ๐๐ผ๐ ๐ต๐ผ๐ ๐๐ผ ๐ฑ๐ผ ๐ถ๐. ๐ง๐ต๐ฒ ๐ฏ๐ฒ๐๐ ๐ฎ๐ฑ๐ ๐ฑ๐ผ๐ปโ๐ ๐๐ฒ๐น๐น โ๐ฟ๐ฒ๐๐๐น๐๐ ๐๐ผ๐บ๐ฒ๐ฑ๐ฎ๐.โ ๐ง๐ต๐ฒ๐ ๐๐ฒ๐น๐น ๐ฟ๐ฒ๐๐๐น๐๐ ๐ฟ๐ถ๐ด๐ต๐ ๐ป๐ผ๐. ๐ถโ๏ธ I ran semantic analysis of ๐ด๐ฌ+ ๐๐ถ๐ฑ๐ฒ๐ผ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ๐ for the walking rewards app ๐ช๐ฒ๐ช๐ฎ๐ฟ๐ฑ to uncover whatโs converting, whatโs motivating, and...
12 days agoย โขย 1 min read
Hi Reader Every account has one. The legacy winner. That ad thatโs held the crown for 18 months straight. Still shows green in the dashboards. Still delivers โOKโ metrics. Still feelsโฆ safe. Everyone kinda hates it tho. โcos sometimes a โwinningโ ad is whatโs holding you back. โฆitโs a local maxima - a ceiling that is blocking your growth. This kidsโ app weโd been working with had scaled hard. Their top ad had crushed for months: and new variants just couldnโt beat it. Every week, the same...
14 days agoย โขย 1 min read
Hi Reader ICYMI: Here is the latest-and-greatest from our socials How this CEO addressed the fear of AI across his company. This AI agent chats with your Meta ads, and SLASHES ๐ซ๐๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐ + ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ ๐ญ๐ข๐ฆ๐ ๐๐ฒ ๐จ๐ฏ๐๐ซ ๐๐%. Now weโre making it available for FREE. This language learning app built AI tools wayy before ChatGPT existed. Marketers - you should SCARE your users more often. Ramit Sethi talks about how someone once asked a well-known information product marketer: โWhoโs going to read a...
19 days agoย โขย 1 min read
Hi Reader ICYMI: Here is the latest-and-greatest from our socials โVibe codingโ is awesome. Until it isnt.๐ง๐ต๐ฒ ๐๐ป๐ฐ๐ผ๐บ๐ณ๐ผ๐ฟ๐๐ฎ๐ฏ๐น๐ฒ ๐๐ฟ๐๐๐ต ๐ฎ๐ฏ๐ผ๐๐ โ๐ฒ๐ป๐ผ๐๐ด๐ต ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ๐.โ How this CEO addressed the fear of AI across his company. This AI agent chats with your Meta ads, and SLASHES ๐ซ๐๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐ + ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ ๐ญ๐ข๐ฆ๐ ๐๐ฒ ๐จ๐ฏ๐๐ซ ๐๐%. Now weโre making it available for FREE. โNot you. Step back.โ Didnโt even look at me when he said it. The 8th grade school council was being picked: not a sports team. And I had the grades....
20 days agoย โขย 1 min read
Hi Reader ICYMI: Here is the latest-and-greatest from our socials ๐ง๐ต๐ฒ ๐ต๐ถ๐ฑ๐ฑ๐ฒ๐ป ๐ฐ๐ผ๐๐ ๐ผ๐ณ โ๐บ๐ผ๐ฟ๐ฒ ๐ฑ๐ฎ๐๐ฎ.โ The most powerful ads donโt sell gain. They sell REGRET. should you hire โAI rolesโ if you arent an โAI-firstโ company? I analyzed a brand running 50,000+ ads. And the reason they scale has nothing to do with features. The second episode of Intelligent Artifice just dropped: and this oneโs a masterclass in building AI-first before it was a trend. I sat down with Andrew Skrypnyk, CEO of Promova:...
21 days agoย โขย 1 min read
Hi Reader - I went to one of the top engineering schools in India. Indian Institute of Technology Madras. and mostly tuned out of tech. In my heart, I was always the marketing guy. I understood people, not machines. โฆwent down the same path after I graduated tooโฆ. edited the travel section of a national newspaper. Got into performance marketing. Managed $100M+ in ad spend. Was part of 3 exits. But I still couldnโt write a single line of code. This was something I felt secretly embarrassed by....
26 days agoย โขย 1 min read
Hi Reader So the first episode of Intelligent Artifice is officially out. And I couldnโt have asked for a better guest to kick things off. I sat down with Yves Benchimol, the CEO of WeWard: an app that literally rewards people for walking more. Theyโre not an AI company. They donโt brand themselves as โAI-first.โ But what Yves and his team are doing? Theyโre building agents. Theyโre automating internal workflows. Theyโre using AI like the best intern every team ever had: across support,...
27 days agoย โขย 1 min read
Hi Reader Sometime ago, I told you a new podcast was coming. Well: itโs here. ๐๏ธ Intelligent Artifice: real conversations with marketers, builders, and operators figuring out how to actually work with AI. This isnโt โAI thought leadership.โ No futurist fluff. No panel soundbites. No 100-slide decks. No โprompting hacksโ Just smart people, building in public. In season 1, we go behind the scenes with operators who are: ๐ง Hiring Chief AI Officers before they โneedโ one ๐จ Redesigning creative...
about 1 month agoย โขย 1 min read
Hi Reader I was walking through San Franciscoโs Embarcadero BART station after work. Music echoed through the tunnel - played on an iPhone. There was a couple dancing on the train platform. Beautiful. Fluid. Effortless. The woman in the couple looked familiar. Ah - I'd met her in my tango class - where I was a rookie. She was an advanced dancer helping with our beginner class. Then the woman looked up: and waved. She recognized me: โoh hey!" The next moment, she asked: "Would you like to...
about 1 month agoย โขย 1 min read